3 Top Tips for Showing Properties

Here are three 3 tips for showing properties successfully:

Red Cross Blood Drive Being Hosted by ERA Wilder Realty in Northeast Columbia

Northeast Columbia, S.C. April 22, 2013 - ERA Wilder Realty would like to announce its blood drive benefitting the Red Cross on Wednesday, May 8th from 10 A.M. to 3 P.M. at their Northeast Columbia office.

ERA Wilder Realty Team Creech and Creed Ranks in National Top Five Producing Teams

Columbia, S.C. April 15, 2013 - ERA Wilder Realty sales team “Creech and Creed” has been ranked the number 3 ERA Top Associate Team Producers in the country for their performance in total units closed in 2012.  They closed 139 transactions, and over 20 million in sales. 

Lexington Office Welcomes New Broker

Lexington, S.C. April 15, 2013 -- ERA Wilder Realty has recently designated Christina Scott as the new broker in charge at their Lexington office. In her new leadership role, Scott will be providing knowledge and opportunities to train and serve others.

A Must Have For Any Sellers Website

            If you are in the business of selling your real estate services, or any type of service, you must always start with a lead to a potential client. Unfortunately, these cannot all come from referrals. One of the first things that a potential new client need to see on your website homepage is a lead capture.

            A lead capture is a way for somebody who is visiting your site to express interest in your services by giving you their contact information.

There are FIVE critical components of an effective lead capture form:

1.     Length: If your lead capture form is short, you will generate more leads but less information. If it is longer, you will receive less leads but more quality information about the potential customer. In order to get the best of both worlds, you might have some length but make only essential fields required. This would give visitors the option to provide as much information as they want you to know about them.

2.     Information Fields: What information should you ask them for? You need enough to be able to contact and qualify the lead, but you do not want to ask for the wrong kind of information. It is important to qualify before making contact, to make sure the person is serious about wanting to know more.

3.     Privacy and Protection: People want to know that they can trust you before they give out their private information online. Providing a seal of guarantee or third party security endorsement can provide visitors some peace of mind. You should also have a link to your privacy policy somewhere on the form, like next to the e-mail field, for example.

4.     Page Position: Your lead capture should be immediately visibly as soon as the visitor opens your site; they should not have to scroll down to find it.

5.     Submission: You would think that your potential leads would simply click a “submit” button to submit their information to you. Studies have shown that people think this implies too much of a commitment, and they are less likely to send their information. Try “finish” or “go” to get them to seal the deal.

Lead captures provide you with tangible information about potential clients that you can use to further your marketing efforts. Since they are voluntarily giving you their information, they are likely customers.

            These days, people are much more likely to use the Internet to find their information than to pull out their phone book and give you a call. Use a lead capture form on your page to build your contact database and extend your market reach.