South Carolina Real Estate Blog
The Benefits of Phone ConversionPosted By: Lucinda Brasington
Category: Real Estate Agents | April 10, 2012 11:04:30 am
So what is the benefit for a potential buyer to take the time and schedule an appointment to meet with you?
Would you see value in viewing pictures of the inside of all the homes that fit your search criteria, rather than to drive around and call agents and schedule individual appointments to see the inside of each home?
Would you see value in reviewing a current snapshot of the market so that you are able to understand the current value of homes that you are researching?
What are some of the other value propositions/benefits that you can offer a potential buyer?
We call it the FAB approach; Features, Advantages and Benefits. Yes it takes time but YOU take a few minutes and place all of your features in the far left had columns of a 3 column page. At the top left it starts with Features, then the Benefits and lastly the Advantages. Write out all the whys and what ifs that you can. Youll be amazed at your results.
Features and benefits are important to communicate during the incoming call, but how do you handle the overall communication process?
Call me today and Ill be happy to share some of them with you.
Your next tip will focus on how you convert the incoming call with more than just features and benefits.
Lucinda Brasington, Dir. of Marketing
Penny Benton, Dir. of Training
ERA Wilder Realty, Inc.
803-728-8400 ext. 203 - Lucinda
803-728-8400 ext. 206 - Penny
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