Making Sure Your First Meeting with a Buyer Isn`t Your Last

Once you`ve converted a contact from a buyer to a face-to-face appointment, it`s important to keep top-of-mind awareness that:

1.     The buyer`s wants and needs drive the agenda.

2.     The buyer will typically come to the table armed with information gained from weeks, months or perhaps years of online research.

3.     Your role is to listen to a buyer`s wants and needs and filter the information they`re communicating through your knowledge and experience to help determine their qualifications to purchase a home, identify properties that fit their needs, and help navigate the buyer through the process to a successful closing.

The outcome of an initial meeting is to assist a potential buyer to reach their goals, whatever direction that assistance may take. The benefits to your bottom line will not always be immediate, but it will be lasting, whether in the form of a sale today, a sale in the future, or a referral that results in additional opportunities for you.

Contact me for more information about resources that can help you be more effective with a potential buyer.

Best,

Lucinda Brasington, Dir. of Marketing
Penny Benton, Dir. of Training
ERA Wilder Realty, Inc.
803-728-8400 ext. 203 - Lucinda
803-728-8400 ext. 206 - Penny
lucindab@erawilderrealty.com
pennyb@erawilderrealty.com
www.erawilderrealty.com

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